Mark Jansen
Transportation Business Specialist
MARK JANSEN
Communications Strategist & Passenger Transportation Specialist
Mark is an experienced marketing-communications professional focusing on customer information. He has managed and developed both print and digital communications and was an early adopter of corporate social-media.
Mark has focused on the passenger transportation industry for the past 15 years, with a professional and academic specialisation in passenger rail.
In his spare time he is usually found travelling with a camera in hand. A University of York graduate, he has recently completed an MBA from the University of Bradford School of Management.
He lives New Jersey but travels regularly to England, California and elsewhere.
Skills
Transportation
Transit, Rail & Airports
Specialist in global passenger transportation networks with a focus on the rail market in the Europe and North America.
Customer Experience
Building Customer Centricity
Experienced innovator looking for technology implementations that enhance the experience for the customer.
Marketing Communications
Targeted Messaging
Expert in targeted communications that educate, inform and build trust. It is about the 'tell' as much as the 'sell'.
Experience
Senior Analyst, Transportation Resource Associates (TRA)
2022 to Present
Developing relationships to ensure best practice in the area of management and operations consulting for public transit, infrastructure, and transportation agencies in North America.
Pennsylvania: Providing support and analysis for the Pennsylvania Rail Transit Safety Review Program (RTSRP) on behalf of PennDOT for fixed-guideway passenger transportation state safety oversight - including heavy rail subway, light-rail, busway and inclinded plane oversight initiatives for the Southeastern Pennsylvania Transportation Authority (SEPTA), Pittsburgh Regional Transit (PRT) and the Cambria County Transit Authority (CamTran).
Massachusetts: Working with the Massachusetts Bay Transportation Authority (MBTA) to implement new processes based on Safety Management System (SMS) procedures and providing additional resource to the MBTA Satefy team.
Rail Traffic Controller, Alstom (Bombardier Transportation)
2017 - 2022
Delivering a dependable and reliable train service on the River Line for Bombardier Transportation
(Southern New Jersey Rail Group) and on behalf of NJ Transit.
Ensuring the safe operation of the passenger railroad and the dispatch of freight trains for Conrail
and on behalf of CSX Transportation / Norfolk Southern.
Independent Consultant, Intermodal Connection
2016 - 2017
“Communications strategist and transportation specialist”
Mark is an experienced marketing-communications professional focusing on customer information. He has managed and developed both print and digital communications and was an early adopter of corporate social-media. Mark has focused on the passenger transportation industry for the past 15 years, with a professional and academic specialisation in passenger rail.
He is a University of York graduate and is pursuing an MBA.
Information Marketing Consultant (Business Change), GTR
2015 - 2016
Managing and supporting the integration of design marketing and customer information functions.
• Consolidated multi-brand communications to a new 'family of local brands' style.
• Changed processes to support a new quality management system (QMS) standard.
• Developed and implemented a new network route map for GTR.
• Reduced costs through centralizing production.
Information Production Manager, Go-Ahead Group
2010 - 2015
Leading a team of designers and marketing executives for production of all internal and external publicity.
• Proved the concept for the use of social-media as a customer service tool, an industry-leading initiative.
• Developed new network map and ‘route’ structure for clearer and more consistent information publicity.
• Changed format of service communications to improve customer experience and increase sales.
• Pioneered the development of interactive touch-screen information displays for rail travel.
• Initiated a 'shared-services' function providing a cost-saving support partnership to other Go-Ahead Group subsidiaries.
• Chaired corporate strategy group for customer communications, working with external partners.
• $1 Million budget management responsibility for cross-functional corporate communications.
Passenger Information Manager, Southern Railway
2008 - 2010
Building, managing and developing a new in-house design function for production of service communications.
• Managed introduction of a new in-house design function enabling significant cost savings.
• Developed and maintained brand guidelines for all sub-brands.
• Lead corporate rebranding team for Southern and Gatwick Express franchise change.
• Streamlined production of weekly compliance communications, improving efficiency.
• Built an entirely new in-house design team, providing a new resource for internal customers.
• Contract managed multiple print, schedule planning and art-working supplier accounts.
Education
MBA, University of Bradford
2016-2019
Completed a Master of Business Administration (MBA) from the University of Bradford School of Management. Elective courses focusing on International Business, Change Management and Entrepreneurship.
GCert, University of York
2000-2004
Graduated with distinction in Transportation (Railway Studies) - transport business, policy and history. The social, political and economic background to the emergence and development of the railway, its business and the communities it serves. Final dissertation focused on the History of Urban Transport and the development of modern transit systems such as London's Docklands Light Railway.
Professional Development
Programs & Certifications
Adobe Design Masterclass
Certitec Adobe Authorized Training Center
Competition Compliance and Data Protection Principles
Corporate Training Program
Principles of Project Management
Polytechnic West
Better Leader, Richer Life
University of Pennsylvania
Parakeet in Croydon
PATCO train to South Jersey
Airline flight at sunset
Shoe shopping
Personal Interests
Traveling the world by planes, trains and automobiles, with a camera in hand.
Interested in the historic and the ultra-modern. Probably buying shoes and some kind of gadget. Always on the lookout for a wild bird.
"You cannot fly like an eagle
with the wings of a wren."